River Oaks RV Park
A faster, clearer site for an RV park that was buried on page 12 of Google — rebuilt for usability and organic search.
River Oaks RV Park
3 weeks to launch, ongoing SEO
Web Design & Branding, Custom Development, SEO & Local Search
The challenge
The existing site was slow, hard to read on a phone, and gave prospective guests no easy way to see rates, amenities, or availability.
It ranked around the 12th page of Google for the searches travelers actually use, so nearly all of the park’s bookings came from third-party directories that charged a cut.
Our approach
Rebuilt the site from scratch as a fast, mobile-first build with a clear layout: rates and amenities up front, big photos, and an obvious way to call or reserve.
Restructured the pages around the terms guests search — location-based RV park queries, long-term stay terms, and nearby-attraction searches.
Added technical SEO across the board: clean markup, structured data for the business and its location, an XML sitemap, and correct metadata on every page.
Set up and optimized the Google Business Profile and began steady monthly local SEO work.
Results
Page 12 → 1
Google ranking for core local terms
~1s
Mobile load time, down from several seconds
Direct
Shift toward direct bookings over paid directories
Within a few months of launch and consistent SEO work, River Oaks moved from the 12th page of Google to the first page for its core local searches.
More of the park’s inquiries now come directly through the site instead of through directories that take a percentage of every booking.
"Central Web Design took our outdated site and turned it into something we're actually proud to send customers to. They took our ranking from the 12th page to the first."
Bilwood Smith
Owner, River Oaks RV Park & Feliciana Oaks RV ParkWhat we delivered
- Web Design & Branding
- Custom Development
- SEO & Local Search
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